The usage of the mobile app has grown during the last couple of years. Every kind of application has increased its targeted audience and geographic location. It can be monitored through the game, e-commerce, and social networking applications specifically.
The growth of the market means the continuous changes and improvements. Each year we observe newer, better, and more advanced trends on the market. So, let’s have a look what mobile app development services tell us exactly about the current trends in the industry.
The global app development market points out the major mobile app development trends for the next couple of years, including 2018. There are many expectations in the industry, but only a few of them can be already monitored. So, here’s 5 big trends, which are already among the leaders of 2018.
1. Augmented Reality
It seems like the year 2017 was earmarked by both Google and Apple for banking on the development and accessibility of augmented reality. With Apple launching ARKit and Google’s ARCore hitting the market, we now have two rock-solid platforms for the development of augmented reality apps for mobile devices. With most marketers seeing augmented reality as a way to provide a compelling user experience we will soon be seeing a lot of creative AR apps.
The enterprises and big companies have already understood how to take advantage of the virtual images and cameras on the mobile devices. Today, we can see the number of companies, which already offer quite attractive mobile apps engaging AR and VR. And it is not about gaming revolution.
It includes not only all of those gaming features but also some very useful apps, which allow you to improve a shopping experiences through a smartphone only. And that is definitely amazing.
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2. Instant Apps
Google launched the Instant apps in 2016 for making things more convenient for developers and users. These are the native apps that function like websites and can attract more people with their functionality. The Instant apps can be considered as the trial for a number of apps that users can get access of without downloading them.
Google introduced such apps that will be available for the users in the Play Store for accessing instantly without downloading in order to let them know how the app works. As these apps don’t require installation, all barriers are removed between the app and the users.
For now, there are a limited number of Instant apps available in the Google Play Store Including Buzzfeed, Wish, Vimeo, NY Times and Periscope, however, the company promises to add more in the coming time. Android Studio’s latest version allows the developers to modularize the app so the users can use only a portion of the app.
3. Wearable Apps
Smart watches and other connected wearables have created an altogether new technology market. While many of these devices can provide standalone features they still require some support from mobile for instance before the WatchOS 4 the Apple Watch needed iPhone’s network for calling. Except for this, users prefer wearable devices to be synchronized with their mobile phones for easier access to data.
Almost all the tech giants have started offering the wearable devices including smartwatches and fitness bands. Most of the wearable devices require a separate platform similarly as Apple Watch uses the watchOS and Android smartwatches run on WearOS.
This requires the developers to consider the wearable devices during the app development period so that they could choose the required platform. In addition to this, most of the wearable devices require connection to the smartphones via mobile apps. A report from Business Insider also claims that the wearable market will increase 35% by 2019.
The Internet of Things has become an industry itself that is evolving with the time. Using this technology, people can control the non-IT equipment via remote controls or apps.
This convenience has become a very important part of the user’s life, that makes the developers to keep their app IoT friendly. Moreover, according to a report, the IoT investment will reach to $120 billion by 2020. On the other hand, the wearable devices have gained much popularity in recent years.
The Internet of Things (IoT) allows the use of sensor technologies in non-IT devices to enable remote control, automation, and monitoring. With a boom in IoT applications, it is obvious for developers to opt for the most noticeable choice when it comes to remote devices.
A majority of IoT devices already rely on mobile devices to syndicate data, especially in case of consumer IoT. With the surge in overall uses of IoT, we will see more mobile apps meant for management of these devices.
5. Mobile Wallets
The boost of E-commerce and online banking has added to the tremendous growth in online payment options available for the users. But with the advent of Apple Pay and Google Wallet, customers are gradually shifting to m-commerce. Yet, Blockchain is surprisingly entering into the mobile payments and powering the apps with more secured money transaction options.
However, the tech giants like Samsung are working on an enhanced scan and pay technique to make the money transaction and bill payments more convenient. In addition to this, there will be more advanced mobile payments options for the users in 2018.
Moreover, the encrypted security in the wallet apps ensures the users that their money is safe. The increase in the mobile wallet trends is due to the internet payment systems that require fast and more secure channels for money transactions. Apple added Apple Pay in iOS 11 that is leading the users to a more trustworthy way of making the transactions. In addition, Apple is also working to enable the peer-to-peer money payment system with its Apple Pay.