The Future of Marketing – Digital marketingJune 10, 2018
Here are the simplest Definition for Digital marketing are “Digital marketing is any form of marketing products or services that involves electronic devices.”
That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or re-targeting.
Digital marketing can be done both online and offline.
And, both kinds matter for a well-rounded digital marketing strategy.
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
The importance of digital marketing
While the older generation is still not much able to come out of the web of paper based information stuff the younger generation has evolved themselves to be the most tech savvy and based on e-marketing.
This is mainly because the digital marketing offers a lot of comfort, ease, versatility and most importantly is faster than anything else. It’s not only a boon to the consumers, but a very effective tool for the marketers to reach their target audience. Here are some key points that explain its importance:
The first to be considered point is that digital marketing is very cheaper when compared to the other modes and means of marketing. Information going online regarding your company or product may not cost the company more than a fractional cost of sending the same information via newspaper or a digital advertisement.
Effective targeting of the audience
When compared the digital marketing again stands out to the print marketing as there is always the chance of people being attracted to the digital media more. As the technology probe more and more into our daily life, it has made a significant effect on our sense that can be convinced. Moreover, there are always higher chances of more people watching an online ad than a print media advertisement.
The traceable results
Thanks to the technology it has made it very easy for the marketers to track and monitor their results online. The data can always be collected and the analyst may help in data assessing and provide the valuable data for various decision making.
The effectiveness of digital marketing
Digital marketing is the most widely used marketing aid in the current era as it is considered to be more effective than any other tool. This is true to the core as there is a considerable shift in the preferences of the common man. Here are a few facts that clearly state the effectiveness of digital marketing.
- The comparative analysis: customers want to have a comparative analysis of the prices and benefits of all the products available in the market. The digital market offers them a platform to review all the aspects associated with a product.
- The acceptability- In this tech savvy era the information available online is widely accepted by the customers in comparison to the physically available information.
- Wider audience:The coverage of digital marketing is much more than that of the physical media as the internet is now the new tool of every type of communication. It is a lot much easier to sit back and communicate over a technology driven device.
- Impact:how many times did you let your favorite show for go to watch an advertisement of a company selling some random product? But while surfing the internet it is always very easy to restart what you left from the same point. Any advertisement pop up window attracts you as soon as it flashes on the screen.
Apart from all these things the rising technology regime has given birth to many career opportunities to the aspiring youth. Digital marketing has made our lives simpler and offered us everything right in front of us virtually. Companies have got a very effective tool to market their product and services directly to the customers and track the change in the consumer behavior.
It has enabled the companies to assess all the attributes of the customers and let them make their best strategic move. Digital marketing holds a significant role for both customers as well as for the companies selling their products and services. So whether you are an individual looking for an opportunity to make your career or a company expanding their business digital market is one vital element for you.
Few ways you can make digital marketing work for you
- Search Engine Optimization(SEO)
- Search Engine Marketing (SEM)
- Content Creation
- Digital Display Advertising
- Re-targeting and Re-marketing
- Interactive Marketing
- Digital Media Planning and Buying
- And many mores.
Benefits of digital marketing
- Easy to optimize
- Reduced cost
- Brand development
- Quicker publicity
- Good For All Stages Of Fields
- Easy analytics